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Auna is a network that includes clinics, wellness centers, transversal health services, insurance products, all of which are present in both Peru and Colombia.

My role

UXDesigner

2021

Responsibilities

Competitor analysis, UX Research, Flow mapping, Web design, prototyping, User Testing, Iteration

Team

Service designer

UX Designer

UI Designer

Product Owner

Developers, PR team

Auna Laboratories website

Our goal

The challenge was to design an MVP (Minimum Viable Product) that empowers our users to discover information about the available lab tests. This includes understanding the purpose of each test, receiving relevant indications, estimating the waiting time for results, and being informed about the pricing.

With this information at their fingertips, users can make informed decisions, selecting the specific lab tests they need and effortlessly scheduling them through WhatsApp.

Getting to know our users

The initial phase of the process involved understanding the user's needs, identifying pain points, and mapping out the usage flow for this product. Ideation sessions were conducted with the design and development team, stakeholders, and selected users.

Subsequently, we crafted quick, low-fidelity prototypes to outline the site's content structure.

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Usability testing

Once the high-level structure of the page is completed, we move on to designing the user flow for scheduling and selecting exams.

Following this stage, we enlist volunteers to validate the usability and interaction of the proposed design, visual components, and the information presented to potential users.

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User flow scheduling experience

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After the usability tests, the UI team takes over the design of the interface. They develop the look & feel, graphic elements, interactions, etc., based on the guidelines proposed by UX. This collaborative effort aims to construct the initial MVP version.

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MVP version

Exams finder

Ultimately, we implemented adjustments to the page, incorporating a new proposal featuring a search engine and a section of categories presented in actionable cards. This refined approach guides users to an internal page where they can efficiently search for their exams.

Iteration and improvements

Numerous users suggested incorporating an exam search engine to streamline the process of finding specific exams. This feedback prompted us to reassess and iterate on the structure of the exam section to enhance user experience.

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Auna product

@2021-present

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