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Auna is a network that includes clinics, wellness centers, transversal health services, insurance products, all of which are present in both Peru and Colombia.
My role
UXDesigner
2021
Responsibilities
Competitor analysis, UX Research, Flow mapping, Web design, prototyping, User Testing, Iteration
Team
Service designer
UX Designer
UI Designer
Product Owner
Developers, PR team
Auna Laboratories website
Our goal
The challenge was to design an MVP (Minimum Viable Product) that empowers our users to discover information about the available lab tests. This includes understanding the purpose of each test, receiving relevant indications, estimating the waiting time for results, and being informed about the pricing.
With this information at their fingertips, users can make informed decisions, selecting the specific lab tests they need and effortlessly scheduling them through WhatsApp.
Getting to know our users
The initial phase of the process involved understanding the user's needs, identifying pain points, and mapping out the usage flow for this product. Ideation sessions were conducted with the design and development team, stakeholders, and selected users.
Subsequently, we crafted quick, low-fidelity prototypes to outline the site's content structure.



Usability testing
Once the high-level structure of the page is completed, we move on to designing the user flow for scheduling and selecting exams.
Following this stage, we enlist volunteers to validate the usability and interaction of the proposed design, visual components, and the information presented to potential users.

User flow scheduling experience


After the usability tests, the UI team takes over the design of the interface. They develop the look & feel, graphic elements, interactions, etc., based on the guidelines proposed by UX. This collaborative effort aims to construct the initial MVP version.

MVP version
Exams finder
Ultimately, we implemented adjustments to the page, incorporating a new proposal featuring a search engine and a section of categories presented in actionable cards. This refined approach guides users to an internal page where they can efficiently search for their exams.
Iteration and improvements
Numerous users suggested incorporating an exam search engine to streamline the process of finding specific exams. This feedback prompted us to reassess and iterate on the structure of the exam section to enhance user experience.


Auna product
@2021-present