I worked as a Product Designer in the global design team of Rappipay ,
the fintech of the Latin American unicorn startup Rappi and was born from the alliance with different financial institutions in Mexico, Colombia, Peru, Chile and Brazil.
My role
Product Designer
Mar 2022- Oct 2023
Responsibilities
UX research, User Journeys Mapping, design and solution prioritization. Management and settings of global content (5 countries 3 languages), Hand off to developers, Design Review, Design ops
Team
Product Owner
Development team
(Front, Back, QA)
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Global Design tribe
Payments & Collections tribe
Team Payments
RappiPay is dedicated to pioneering innovative digital solutions and advancing next-generation payment methods.
Within the Payments & Collections team, our primary focus is on diverse projects associated with Rappicard payments, as well as the development of payment gateways for various products, including service payments and collections. We are committed to fostering inclusion and promoting financial education through a range of initiatives.
- Credit card payment (RappiCard)
- Payment checkout
- Collection of users in arrears
- Payment settings
- Direct debits/payments
- Payments referenced/QR/barcode
- Agreements and payment solutions
Global Design
RappiPay is currently operational in Mexico, Colombia, Peru, Chile, and Brazil. Our platform exceeded 230K users by 2023's and our functionalities are designed to meet the specific needs of users in these five countries, accommodating language preferences in Spanish (ES), English (EN), and Portuguese (PT).
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We prioritize adaptability by remaining vigilant for linguistic variations, functional nuances, or unique requirements in each country. This proactive approach allows RappiPay to cater effectively to diverse contexts, ensuring a seamless and user-friendly experience for all.
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Our users adopt diverse financial management approaches based on their lifestyles. Our primary objective is to provide them with comprehensive tools for easy and effective financial control.
Furthermore, it is crucial for RappiPay to guide and educate our users, many of whom are new to banking, empowering them to make informed and responsible financial decisions.
Our process
We work with the tools that help us meet the user's needs: Design thinking, Lean UX, Agile, Design Sprint
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We mainly focus on 3 moments
think: analyze the need, previous research, references, business expectations, use case, among others
build: It doesn't have to be perfect, starting with an MVP that allows us to learn from users is important.
validate: We will follow up on those we build to identify opportunities for improvement
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Design operations
Design team needs
Rappipay's design team is in a phase of maturation, mirroring a trend observed in the Latin American tech industry. Evolving into a strategic force, we now steer business decisions towards solutions that are not only user-friendly and transparent but also sustainable for the market.
In pursuit of refining our workflow, we initiated a program aimed at enhancing our work processes and crafting tools for the team's daily use. Additionally, we are committed to supporting each team member in defining and achieving personal growth goals, aligning with the skills they aspire to improve or acquire.
Main pillars for achieving this goals
standardize
Analyze team processes and discover strategies to enhance it
socialize
It is important to constantly communicate to the team the tools that are built
humanize
Know the needs and ambitions of the team to set goals and grow together
Toolkit for the team
Way of work
Product Design
Content repositories
UX Writing
Skills Mapping
Carrer Path
